Hong Kong and Kuala Lumpur, 20^th August 2007

中文

Today MOffY Limited and Ozura Mobile announced the launch of Hello Kitty Mobile Game, ‘Hello Kitty’s Birthday Surprise’ in MaxGames. MaxGames (www.maxgames.com.my) is the largest mobile gaming community portal in Malaysia.

MOffY is currently publishing and distributing Hello Kitty and other Sanrio characters mobile contents in Singapore, Malaysia, Thailand, Indonesia, Laos, Cambodia, and Vietnam. Ozura Mobile, a leading game developer and publisher of mobile entertainment in Asia.

“Hello Kitty’s Birthday Surprise was developed under a cooperation between MOffY and Ozura. The game provides fans with an extraordinary gaming experience that encapsulates the character’s attitude and style. Upon launching, we’re hoping to capture the attention and responsiveness of Maxis subscribers,” stated H.E.Mah, Ozura’s Chief Marketing Officer.

The game will exclusively be launched in Malaysia in MaxGames Community . Various campaigns will be run throughout a period of time based on the game itself. Among the few marketing plans are the creations of a tournament event, SMS Slogan Contest and also a daily SMS Horoscope service.

Hello Kitty’s Birthday Surprise features 2 exciting game modes – Story and Tournament. The story mode allows players to collect only an amount of ingredients needed in order to proceed to the next round. In the tournament mode however, requires players to collect as much ingredients as possible to obtain a high score for uploading purposes.

Players who are interested and would like to find out more about Hello Kitty’s Birthday Surprise campaign, kindly visit MaxGames WEB or WAP @ www.maxgames.com.my

As described by Alan who is the General Manager of MOffY, “we sought to extent the mobile contents featured with Hello Kitty and other Sanrio characters in the South East Asia market, and we believed that Hello Kitty will bring enormous fun to it’s fans in the region.”

Hello Kitty’s Birthday Surprise is another new addition to the existing portfolio of 40+ Hello Kitty and Sanrio mobile games published by MOffY. MOffY currently hold one of the largest Sanrio mobile game libraries in the mobile market.

For cooperation with MOffY, please kindly contact one of the followings:

Hong Kong and South East Asia
Ms. Emily Zhang emily@moffy.com
+852 8340 4655

Taiwan
Ms. Mon Deng, mon@moffy.com
+886 2 2731 7585

China - Shanghai
Ms. Hellen Zhang hellen@moffy.com
+86 137 0175 7041

China - Beijing
Ms. You Li youli@moffy.com
+86 10 8407 4085

Others Markets
Ms. Rose Ho rose@moffy.com
+86 20 8753 0370

Ozura Mobile

Ozura Mobile is a leading international developer and publisher for mobile games and game developer engine to carriers, aggregators, mobile phone manufacturers and service providers. The company creates games for the mobile phones based on J2ME, BREW or Symbian platform. Ozura’s games are available all over the world through its distribution network of thousands of partners spanning across 130 countries. It is expected that the growth of mobile phones supporting these platforms will exceed one billion units worldwide in 2008. Additional news and information about the company is available at
www.ozura.com

About MOffY Limited

MOffY incorporated in Hong Kong has been in mobile contents development, distribution, publishing and consultation since 1999. Currently, MOffY with its content management system holds over 2000 games and application titles. Along with different types of mobile games, mobile games and applications are featured with famous characters, movie titles, and celebrities. MOffY is actively involved in mobile contents business, licensing and consulting. MOffY branded services channels are available in China, Hong Kong, Macao, Taiwan, Singapore, Malaysia, Vietnam, Laos, Cambodia, and Thailand.

http://corp.moffy.com/
marketing@Moffy.com

Hong Kong and Seoul, 7^th August 2007

中文

Hirumy (喜樂妹妹) with over 100 different personalities traits is now available from MOffY. De+Party and MOffY announced the cooperation to bring Hirumy mobile phone worldwide.

Hirumy a girl of six year old, who want to become a top fashion model, keeps changing her personalities when she is in a different situation. There are always 2 characters, Good and Evil, fighting each other inside. She sometimes shows angry face and cold mind but actually she is a good friendly girl. Her looks keep changing along with her feeling and show off her characters.

Hirumy will be featured in mobile carriers and mobile portal from MOffY in the Asia Pacific Region in 3rd quarter. Flash Lite, J2ME game, WAP, animated Theme, Animated Ring Tone, will be available with select mobile carriers.

Hirumy’s creator Ms Noh Yoorim said that we are excited to work with MOffY who can help to get Hirumy exposure to the Asian market and reach her fans with a distinct character.

The distinct character of Hirumy is unmatched with other cutie image in the market. Through Hirumy’s new, but she shall has it fans through out the region along with the wireless arena, said by Alan who is the General Manager of MOffY.

Hirumy will be available in Hong Kong, Macao, China, Taiwan, Malaysia and Singapore selected mobile carriers in the first stage.

For cooperation with MOffY, please kindly contact one of the following contact point:

Hong Kong and South East Asia
Ms. Emily Zhang emily@moffy.com
+852 8340 4655

Taiwan
Ms. Mon Deng, mon@moffy.com
+886 2 2731 7585

China - Shanghai
Ms. Hellen Zhang hellen@moffy.com
+86 137 0175 7041

China - Beijing
Ms. You Li youli@moffy.com
+86 10 8407 4085

Others Markets
Ms. Rose Ho rose@moffy.com
+86 20 8753 0370

About De + Party

De+Party was founded in 2004 and started business with character development and stationery brand.
We have several characters such as Hirumy, Uribury, Wanna be real etc.
We’ve put out characters into stationery and web cartoon in Korea and our target group is from teen to mid-20s female.
We’ve started a serial web cartoon service for ‘Wanna be real’ and ‘Hirumy’s Diary’ at our website
www.de-party.com’

Ms. Noh, Yoorim (President)
tel - 82 2 481 8159
fax - 82 2 3427 8801
vdlove@hanmail.net
134-830 #202, 312-215, Gangdong-Gu
Myungil-1Dong, Seoul, Korea

About MOffY Limited

MOffY incorporated in Hong Kong has been in mobile contents development, distribution, publishing and consultation since 1999. Currently, MOffY with its content management system holds over 2000 games and application titles. Along with different types of mobile games, mobile games and applications are featured with famous characters, movie titles, and celebrities. MOffY is actively involved in mobile contents business, licensing and consulting. MOffY branded services channels are available in China, Hong Kong, Macao, Taiwan, Singapore, Malaysia, Vietnam, Laos, Cambodia, and Thailand.

http://corp.moffy.com/
marketing@Moffy.com